Finally, television helped to spread American culture around the world. TV programs and commercials have also been mentioned as major factors contributing to increased American materialism (a view that places more value on acquiring material possessions than on developing in other ways). It played an important role in the political process, particularly in shaping national election campaigns. It influenced the way that people think about such important social issues as race, gender, and class. It also influences viewers' attitudes and beliefs about themselves, as well as about people from other social, ethnic, and cultural backgrounds.īetween the 1940s and 2000s, commercial television had a profound and wide-ranging impact on American society and culture. Studies have shown that television competes with other sources of human interaction-such as family, friends, church, and school-in helping young people develop values and form ideas about the world around them. With its fast-moving, visually interesting, highly entertaining style, it commands many people's attention for several hours each day.
TV is a constant presence in most Americans' lives. 10 Television's Impact on American Society and Culture
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